Do you ever stop and wonder if what you do really matters? What if the things you do day in and day out had no impact on people? What if it turned out that all this time you’ve been missing the goal by a mile?
User Experience is a term you hear thrown around a whole lot lately. For some people it means the way a site looks and feels, for other it’s all about a site’s architecture, but for most of them it’s just an empty buzzword that doesn’t mean anything at all.